Top AI Trends in Marketing [Infographic]

Artificial intelligence (AI) has revolutionized the marketing landscape, enabling businesses to optimize their strategies and reach their target audience more effectively than ever before. With advancements in technology, AI is now capable of analyzing vast amounts of data, identifying patterns, and making predictions with remarkable accuracy. In this infographic, we will explore the top AI trends in marketing, highlighting how these innovations are reshaping the industry and empowering marketers to stay ahead of the competition. From personalized customer experiences to predictive analytics, AI is transforming the way businesses connect with consumers, driving better results and greater ROI.

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It took a while, but the future is here. Until very recently, machines, robots and other non-human entities capable of thinking and acting on their own have been relegated to science fiction for more than a century.

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The field of Artificial Intelligence research came to fruition at Dartmouth College in 1956. From then until 1974, AI flourished: computers became faster, more powerful and cheaper, and machine learning algorithms improved. The government agency Defense Advanced Research Projects Agency (DARPA) got interested and funded AI research.

In a 1970 Life Magazine interview, Marvin Minsky predicted that “from three to eight years we will have a machine with the general intelligence of an average human being.” Clearly, that didn’t happen, and the biggest reason was a lack of computational power to enable AI to do anything significant.

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But in the second decade of the 21st century, our technological advances have grown in leaps and bounds, becoming faster and smarter. Now that “big data” has allowed us to collect large amounts of information, artificial intelligence has seen a major “comeback”, particularly in industries like technology, banking, marketing and entertainment.

Now that we’ve got you up to speed, here are the AI trends we saw in marketing that are still highly relevant.

AI Trends in Marketing [Infographic]